5UK pre-seed & seed investors.
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Failory UK VC summary row: founded 2010, investments 85, lead investments 1.
Failory UK VC summary row: founded 2012, investments 83, lead investments 9.
HQ: UKType: PEPreferred round: AcquisitionNumber of rounds: 32
Seed-stage fund where any partner can lead conviction-driven, non-consensus bets redesigning daily moments; five equal partners make 1–4 investments yearly, work directly with founders, and use five-attribute deal scoring.
Pre-seed leader through Series D investor led by a founder who built/sold Karma and ran Facebook commerce, offering operator expertise and stakes in Reddit, Instacart, Epic Games, Mercury.
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